Ocean-inspired communication

Here’s a riddle:

Who’s the biggest communicator in the world and doesn't say a single word?

The ocean

It’s the largest, most complex communications network on Earth. It has evolved over billions of years to survive and thrive. It sends signals across vast distances, connecting species and constantly adapting.

Nature the innovator

Biomimicry has sparked brilliant innovations.

It can also inspire how we communicate those innovations

There are countless innovations inspired by Nature and the list keeps growing.

Shark skin shaped airplanes

Octopuses help build better soft robots.

Coral structures improve architecture

Still there are many other promising innovations that have not taken off. There are many reasons why this happens, but uninspiring communications that fail to give a clear, compelling picture and a memorable story is one of them. Companies have turned seaweed into packaging that dissolves in weeks. It works. Companies like Notpla have won major prizes. But seaweed packaging hasn’t taken off while billions of plastic packages continue to flood the ocean. A gap between innovation and communication has held projects like this back.

Ocean-inspired communication learns from the sea to close the gap between innovation and communication.

Like coral and algae,

whales and cleaner fish,

sea anemones and clownfish

innovation and communication thrive or languish together.

A few communication masters

Whales communicate across thousands of miles.

Great stories do too.

Octopuses shift shape and texture to match their surroundings.

So do great messages. They adapt to different audiences and moments.

Bioluminescent creatures glow to attract, warn, or guide.

The right words and images do the same.

Brilliant technology, boring stories

The ocean is the oldest and largest innovation lab

and one of the greatest communicators on the planet.

Whether it’s the beauty of sea creatures, their adaptability and resilience

or the ecosystems they form to sustain life, the ocean communicates with clarity, purpose and impact without a single word.

That is powerful inspiration for innovation communication.