Communication tips from the ocean
Tips inspired by the theme of the month
Adapt
August 2025
1. Corals: building structures
Corals thrive in symbiosis. each organism has a vital role
Tip
The beginning and end of your story need to be tight. Set up a question at the beginning - answer it at the end
2. Tides: let it flow
There's no rushing tides
Tip
Don’t dive into features and tech too early. Create interest first. Ask a question, play a video, tell a story
3. Octopus: adapt
Masters of instant transformation
Tip
Adjust your message to your audience, to the moment and to yourself
How?
When to tell stories and when to stick with the facts
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Connect
September 2025
1. Connect to your purpose
Sea creatures focus on what matters most — to survive, thrive or play
Tip
Be very clear about what the purpose of your communication is. What is the one thing you want people to know, do and feel?
2. Connect to your audience
The mantis shrimp studies carefully before striking with its powerful punch
Tip
In communication we don’t punch, but we do need to grab attention in a way that’s useful, meaningful and memorable. We do that by knowing our audience and what they care about
3. Connect to your passion
It's delightful to see dolphins play
Tip
Your presentation or paper might be great, but if you want to make it amazing, but your heart into it. Passion is contagious